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You’ve certainly read more than one article about ‘why diversity programs don’t work’.
With so much at stake and mountains of evidence on the benefits to a company’s bottom line, why aren’t organisations making more headway when it comes to recruiting and retaining diverse teams?
Instead of reaching out to the drivers themselves, a new app was created aimed at the driver’s children.
The gaming app educating children on road rules and safe driving, while at the same time detecting whether it was being played in a car by connecting to GPS and Google Maps.
This was the first long-term wager on the “Long Now” website.
, technology anthropologist and computer scientist Danah Boyd describes how technology has exposed us to more homogenous thinking – ironically, given the opening up of communication – rather than exposing us to more diverse thinking.
In a similar way, exposure to diversity initiatives can have the same effect. Simply put, because diverse teams make us uncomfortable.
The brand used augmented reality to bring the pencils to life, engaging children with animal characters based on the colour of the pencil.
The AR component of this campaign was hosted within an app, which received more than 600K downloads and 4.5 million engagements. The Automobile Club of Romania wanted to convince drivers to slow down and drive more safely, however years of safe driving campaigns had proven to fall on deaf ears.